Branding, Web & Print Materials
Rent Smart is a non-profit partnership of organisations in Brighton and Hove committed to driving up standards in the private rented sector. Pointing people towards information and advice, so they feel empowered on knowing their rights and responsibilities when dealing with agents and landlords.
The brief was to create an informal brand that was both informative and inclusive that appealed to students, families, sharing professionals, singles and people moving from supported accommodation.
The work included the design of a logo with three initial concepts, colour and typeface selection, examples of the photographic style, visual guidelines, a flyer and the design of a Wordpress website based on an existing responsive theme. Creating the website involved sourcing and managing a developer to create a child theme, re-skining the site with new graphics, fonts, hierarchy of type, colours and adding a sub menu for quick links to headers in the long-form text. The domain name and hosting was set up by the client and all website content was provided and edited by them.
Rent Smart was successfully launched in 2016 by Warren Morgan, Labour leader of Brighton and Hove City Council alongside key stakeholders. It was a really great celebration of how people in our city can work effectively together to provide support and information.
Like what you see, get in touch.