When Carol needed help with branding for her energy healing business she came to me, having previously worked with me at Cats Protection.
Not being an area I was familiar with, I was reliant on Carol's insight and my own research on how best to proceed. The brand needed to reflect positivity, wellbeing and have a free-form look. The logo combined the two Cs from her name along with a full spectrum of coloured petals, which was paired with hand-written text and a rounded semi-serif typeface. The hand-written type worked perfectly for quotes on the business cards, whereas the rounded semi-serif typeface worded well for headers and body copy without being too formal.
I then took this bold, bright look and implemented it across a range of essences, with coloured icons created for each one, along with a leaflet and an exhibition banner.
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