Having completed several other projects for the Central & South Sussex Branch of Citizens Advice, I was asked to design a range of materials to promote volunteering. This included a poster, flyer, postcard, a pull-up banner and an A4 folder pack.
The materials needed to have a consistent look, fit in with other branded materials and attract people with a wide range of skills and experience.
The initial design proposal used their primary corporate colours along with a selection of their secondary colours to create a bright, colourful pack that stood out and showed the positive difference volunteering could make. These went down well with most of the committee, however it was decided that these should be toned down resulting in the final designs being adapted to use the corporate yellow and blue colours only.
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