Carol Carbine Energy Healer
When Carol needed help with branding for her energy healing business she came to me, having previously worked with me at Cats Protection.
Not being an area I was familiar with, I was reliant on Carol's insight and my own research on how best to proceed. The brand needed to reflect positivity, wellbeing and have a free-form look. The logo combined the two Cs from her name along with a full spectrum of coloured petals, which was paired with hand-written text and a rounded semi-serif typeface. The hand-written type worked perfectly for quotes on the business cards, whereas the rounded semi-serif typeface worded well for headers and body copy without being too formal.
I then took this bold, bright look and implemented it across a range of essences, with coloured icons created for each one, along with a leaflet and an exhibition banner.
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